Buy 5 or more frames and wholesale pricing applies to the whole order, automatically.
Wholesale program

Wholesale without the paperwork.

Independent optical stores, boutiques, and optometry practices order here the way a customer does: pick frames, place the order, and the price takes care of itself. No application, no rep, no minimum beyond 5 frames.

  1. 1

    Pick any frames

    Mix styles, colors, and collections. Everything on the site ships from stocked inventory.

  2. 2

    Reach 5 frames

    At 5 or more frames in one order, every line switches to the wholesale price. Under 5, you pay retail.

  3. 3

    Place it

    Place the order; we confirm stock and invoice within one business day. Reorders take minutes.

Place an opening order now

Here is a real opening order: 5 frames from stock today, one of each. Change the colorways and quantities, swap styles in or out, and place it. At 5 frames every line is wholesale, 40% off retail; under 5, retail applies.

  • Sean & Rebecca 7042
    Sean & Rebecca 7042

    Flexible TR

    $82.50

    $137.50 · $82.50 each

  • Bleu 8090
    Bleu 8090

    Bleu · Titanium

    $82.50

    $137.50 · $82.50 each

  • Sean & Rebecca 7022
    Sean & Rebecca 7022

    Flexible TR · Round

    $82.50

    $137.50 · $82.50 each

  • Meadow 1007
    Meadow 1007

    Meadow · Flexible TR

    $101.25

    $168.75 · $101.25 each

  • Pear J6
    Pear J6

    Acetate

    $119.25

    $198.75 · $119.25 each

or pick from all styles in the shop
5 framesWholesale, 40% off

Retail $780.00 · Wholesale $468.00 · you save $312.00

No card is charged on the site yet: place the order, we confirm stock and email an invoice within one business day, and it ships from New York within two business days of payment.

Terms, plainly

Minimum: 5 frames per order, any mix. No annual commitment, no opening fee.

Payment: by invoice: place the order online, we confirm stock and email the invoice within one business day, and it ships once paid. Net terms on reorders once we have shipped to you twice.

Shipping: from New York within two business days of payment, tracked ground across the US, included unless shown before you pay.

Samples: up to three sample frames against a curated edit, credited on your first order of 5+.

Replenishment: core styles restock continuously; the line sheet shows live stock by colorway.

Defects and damage: report within 7 days with a photo; we replace or credit. Manufacturing defects are covered for a year.

Returns: wholesale orders are final sale except for the above.

Request a curated edit

Tell us about your store. We do the selecting.

Store name, city, the price points that sell for you, and anything you are short on. We reply within one business day with a selection, images, both prices, and a one-click cart.