Wholesale without the paperwork.
Independent optical stores, boutiques, and optometry practices order here the way a customer does: pick frames, place the order, and the price takes care of itself. No application, no rep, no minimum beyond 5 frames.
- 1
Pick any frames
Mix styles, colors, and collections. Everything on the site ships from stocked inventory.
- 2
Reach 5 frames
At 5 or more frames in one order, every line switches to the wholesale price. Under 5, you pay retail.
- 3
Place it
Place the order; we confirm stock and invoice within one business day. Reorders take minutes.
Place an opening order now
Here is a real opening order: 5 frames from stock today, one of each. Change the colorways and quantities, swap styles in or out, and place it. At 5 frames every line is wholesale, 40% off retail; under 5, retail applies.
Sean & Rebecca 7042Flexible TR
$82.50
$137.50 · $82.50 each
Bleu 8090Bleu · Titanium
$82.50
$137.50 · $82.50 each
Sean & Rebecca 7022Flexible TR · Round
$82.50
$137.50 · $82.50 each
Meadow 1007Meadow · Flexible TR
$101.25
$168.75 · $101.25 each
Pear J6Acetate
$119.25
$198.75 · $119.25 each
Retail $780.00 · Wholesale $468.00 · you save $312.00
No card is charged on the site yet: place the order, we confirm stock and email an invoice within one business day, and it ships from New York within two business days of payment.
Terms, plainly
Minimum: 5 frames per order, any mix. No annual commitment, no opening fee.
Payment: by invoice: place the order online, we confirm stock and email the invoice within one business day, and it ships once paid. Net terms on reorders once we have shipped to you twice.
Shipping: from New York within two business days of payment, tracked ground across the US, included unless shown before you pay.
Samples: up to three sample frames against a curated edit, credited on your first order of 5+.
Replenishment: core styles restock continuously; the line sheet shows live stock by colorway.
Defects and damage: report within 7 days with a photo; we replace or credit. Manufacturing defects are covered for a year.
Returns: wholesale orders are final sale except for the above.
Tell us about your store. We do the selecting.
Store name, city, the price points that sell for you, and anything you are short on. We reply within one business day with a selection, images, both prices, and a one-click cart.